Tuesday, February 1, 2011

Career Management is Online Brand Management

Star headhunter and author of Work It! How to Get Ahead, Save Your Ass and Land a Job in Any Economy! Allison Hemming recently walked Relationship Masters Academy members through the steps to make their brand scream "hire me!" Chief among her advice was to pay attention to what you communicate through social media. Here's her top six rules to avoid a bad social media hangover.
  1. Online Reputation Management is your responsibility, so learn the rules.
  2. Nab your handles and domains, ideally with your real name for transparency, professionalism, and clarity.
  3. Decide which social network you will use for friends and which you will use for professional purposes, and stick to it.
  4. Think before you tweet or status update: If your client, CEO, or potential HR rep would be mortified, dial it back.
  5. Most companies do background checks and delve deep into social networks to dig up dirt. Set your privacy rules accordingly.
  6. If you feel like you need an outlet, use a handle other than the name you use for professional purposes.
Source: Keith Ferrazzi - Founder Relationship Academy

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